The African-American faith-based film genre continues to be an untapped and overlooked market. Nearly all faith-based films today feature Caucasian leads and a majority of Caucasian cast members. Although the M2S Faith Cinematic Universe will feature a diverse cast, it will feature prominent African-American actors in film today.
TC Stallings, in his lead in the film “War Room” grossed nearly $75m dollars at the box office. Therefore, by including prominent African-American actors in each film, we expect the Faith Cinematic Universe movies to connect with, and draw a large percentage of the African-American faith-based film audience.
83% of African Americans are Christian. While the U.S. is generally considered a highly religious nation, African-Americans are markedly more religious on a variety of measures than the U.S. population as a whole, including level of affiliation with a religion, attendance at religious services, frequency of prayer and religion’s importance in life.
More than half of African-Americans (53%/24 million) report attending religious services at least once a week, more than three-in-four (76%) say they pray on at least a daily basis and nearly nine-in-ten (88%) indicate they are absolutely certain that God exists. On each of these measures, African-Americans stand out as the most religiously committed racial or ethnic group in the nation.
Our targeted marketing strategy will focus on areas with large African-American populations and churches, and areas that have proven records of supporting faith-based films in general.